Set Up a Database and Feed It
At the heart of your lead-generation program will be a large, powerful contact management database. Think of the names of the people in y...Read More
THE THREE KEY AREAS OF YOUR LEAD-GENERATION MODEL
There are three key areas in your Lead-Generation Model. First, there is the prospecting and marketing aspect, where you generate leads a...Read More
PLAYING THE NUMBERS GAME
It is undeniably true that the higher the quality of your leads, the better your conversion rates. This truth is so self-evident that man...Read More
THE POSITIONING BATTLE
One of the great “ahas” I took away from reading the marketing classic Positioning: The Battle for Your Mind, by Al Ries and Jack Trout, ...Read More
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