THE TWO D’S IN YOUR ORGANIZATION
Time out. Before we leave our discussion of your Organizational Model, we need to address systems and tools. We’ve put forth the idea tha...Read More
YOUR ORGANIZATIONAL MODEL
You do all you can do. You go as far as you can go. You get all the results you can get, and when you can’t go any further, you look for ...Read More
Play Red Light, Green Light
You should never be as concerned with how much money you’re actually spending as you are with the results you get by spending it. At some...Read More
KEY AREA OF YOUR BUDGET MODEL
In reality, you probably would equate a budgeting seminar with a yawning festival. Right? Admit it. And you wouldn’t be alone. Most agents...Read More
Set Up a Database and Feed It
At the heart of your lead-generation program will be a large, powerful contact management database. Think of the names of the people in y...Read More
THE THREE KEY AREAS OF YOUR LEAD-GENERATION MODEL
There are three key areas in your Lead-Generation Model. First, there is the prospecting and marketing aspect, where you generate leads a...Read More
PLAYING THE NUMBERS GAME
It is undeniably true that the higher the quality of your leads, the better your conversion rates. This truth is so self-evident that man...Read More
THE POSITIONING BATTLE
One of the great “ahas” I took away from reading the marketing classic Positioning: The Battle for Your Mind, by Al Ries and Jack Trout, ...Read More
YOUR ECONOMIC MODEL
Think of your Economic Model as a formula that describes the way your business works. It is your equation for success. Essentially, the E...Read More
A LESSON FROM WARREN BUFFETT
Warren Buffett, arguably the greatest investor of all time, understood how to be faithful to models. In graduate school, Buffett studied ...Read More
HOBO SHACKS OR HOUSES
In the following pages, I’ll walk you through the fundamentals of these four sound and proven models. Then, once we have the basic concep...Read More
MODELS MATTER
As we’ve discussed, models are very important tools to help us achieve our goals. To put it plainly—models matter, and the right models ma...Read More
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