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One of the great “ahas” I took away from reading the marketing classic Positioning: The Battle for Your Mind, by Al Ries and Jack Trout, ... -
At the heart of your lead-generation program will be a large, powerful contact management database. Think of the names of the people in y... -
There are three key areas in your Lead-Generation Model. First, there is the prospecting and marketing aspect, where you generate leads a...
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