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Think of your Economic Model as a formula that describes the way your business works. It is your equation for success. Essentially, the E... -
As we’ve discussed, models are very important tools to help us achieve our goals. To put it plainly—models matter, and the right models ma... -
One of the great “ahas” I took away from reading the marketing classic Positioning: The Battle for Your Mind, by Al Ries and Jack Trout, ...
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